Content SEO

Title tag

aka <title>

The `<title>` element is the page's headline on the search results page, the browser tab, and any social-media unfurl.

The title is the single most prominent ranking signal Google reads from the page. Keep it under 60 characters so it doesn't truncate in the SERP. Lead with the term a reader would type — not the brand name. A typical pattern: <Primary Keyword> — <Brand>.

Avoid duplicate titles across pages. Each page should own a distinct query. Duplicate titles get folded together in search results and can fragment authority across URLs.

Frameworks let you set the title per page. In Next.js: export const metadata = { title: '...' }. Use a template — template: '%s — Brand' — to keep the brand suffix consistent.

Meta description
The meta description is the short summary search engines often use as the snippet under your title on the results page.
Canonical URL
A canonical URL tells search engines which version of a page is the authoritative one when several URLs serve the same content.

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